welcome. here you can find information about my work and ways to connect with me
May 27, 2017
Research presentations on conceptualization of branded content and on TV-smartphone cross-platform usage.
My fantastic doctoral student, Min Xiao.
Awesome colleague, Yu-Hao, from the telecom department of UF.
May 18, 2017
Very excited to work with eye square in Berlin on the branded social content and news platform research projects.
May 13, 2017
Members of the two teams finally got together in person in Ghent, Belgium during EMMA conference.
Being part of the opening panel for EMMA discussing how media management scholars can contribute to an industry undergoing transformation.
May 6, 2017
An honor to teach all about the new digital media economy and consumption at the workshop organized by the Public Utility Research Center for the fine staff and leaders of NBTC.
April 12, 2017
My undergraduate students all dressed up and ready for their final strategic marketing plan presentations.
Thank you IPR for the invitation to talk about our studies in audience engagement at the 2017 Board Meeting in New York City.
December 9, 2016
Productive meetings with the research teams at these leading German media companies.
Had a blast presenting and meeting leading neuromarketing and consumer research experts in Hamburg Germany (http://beyond-consumer-research.com/). There is great synergy between neuromarketing and media consumer research.
November 3, 2016
Just finished my 10-day trip to China! Not too sure about the traffic in Beijing but can't be happier with all the productive meetings with both our academic and industry partners.
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My awesome media management students
12th World Media Economics Conference in NYC
May 28, 2016
Unforgettable World Media Economics Conference in Cape Town, South Africa
June 11, 2018
Back from the Alps (University of Zurich)
January 19, 2020
A Visit to the University of Lisbon and University of Porto
February 21, 2019
UF-HMS Research Team
August 14, 2018
2018 AEJMC in DC
Hooding Dr. Sahm
Introducing - the newly minted Dr. Sahm
July 27, 2018
A visit to China - Beijing Normal University
Another brilliant graduating class of media management students
May 29, 2018
A Trip to Spain - Universidad Rey Juan Carlos and Universidad de Navarra
January 4, 2018
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I'm busy working on my blog posts. Watch this space!