May 27, 2017

Research presentations on conceptualization of branded content and on TV-smartphone cross-platform usage.

 My fantastic doctoral student, Min Xiao.

 Awesome colleague, Yu-Hao, from the telecom department of UF.

May 18, 2017

Very excited to work with eye square in Berlin on the branded social content and news platform research projects.

May 13, 2017

Members of the two teams finally got together in person in Ghent, Belgium during EMMA conference.

May 13, 2017

Being part of the opening panel for EMMA discussing how media management scholars can contribute to an industry undergoing transformation.

May 6, 2017

An honor to teach all about the new digital media economy and consumption at the workshop organized by the Public Utility Research Center for the fine staff and leaders of NBTC. 

April 12, 2017

My undergraduate students all dressed up and ready for their final strategic marketing plan presentations.

April 12, 2017

Thank you IPR for the invitation to talk about our studies in audience engagement at the 2017 Board Meeting in New York City.

December 9, 2016

Productive meetings with the research teams at these leading German media companies. 

December 9, 2016

Had a blast presenting and meeting leading neuromarketing and consumer research experts in Hamburg Germany (http://beyond-consumer-research.com/). There is great synergy between neuromarketing and media consumer research.

November 3, 2016

Just finished my 10-day trip to China! Not too sure about the traffic in Beijing but can't be happier with all the productive meetings with both our academic and industry partners. 

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