Dr. Lisa Wolter and I presented our native advertising and engagement study at the 2016 European Marketing Academy Conference in Oslo Norway. Thank you Huffington Post Germany for working with us in this study.
University of Florida and Hamburg Media School's Global Media Consumer research group visits Twitter Germany and Google Germany to coordinate the ongoing consumer research projects. The research team working with S20 on sport sponsorship in the digital age also had a productive chat in Hamburg.
The University of Florida team did a fantastic job presenting papers at the 2016 WME conference. It was great to see my old doc students and meet up with the women of Michigan State PhD program -- 30 years of friendship and career since the PhD days in East Lansing Michigan!